Brighton Gin Limited Edition Pride 2020

Design for Brighton Gin of their iconic Pride limited edition bottle for 2020

‘West Pier Rainbow. 2020 Rainbow Fund Edition Print.’

From a limited edition of 250, the print is signed and numbered.

With every sale of the print I will donate £5 to the Rainbow Fund.

This year I have been approached by Brighton Gin to design the label for their iconic Pride Limited Edition bottle. The aspect of Pride I feel in tuned with is the celebration of the advances of the society in terms of acceptance and tolerance of the GLBT+ community.  My work often reflects my intrinsic GLBT+ nature. It is so that for example from the start of the lockdown I have been working on a large panoramic print that depicts Derek Jarman’s Prospect Cottage and his garden in Dungeness. This work is also a reflection on our current circumstances of isolation. The Garden Museum in London has opened in July a fantastic exhibition about Derek Jarman’s garden, so if you are around do visit.

set of greeting cards named Pride Inside Notecards Set by artist alej ez

Pride Inside Greeting Cards Set £12.5

Initially Brighton Gin approached me because they saw my set of Brighton rainbow greeting cards. There is a movement named ‘Pride Inside’. it runs the following catchy phrase ‘Proud no matter what. Don’t miss Pride’. This initiative gave the urge to produce something myself along this line. When I started my first research into the GLBT+ culture I found a wonderful discovery, it is that that the original rainbow flag designed in 1978 by the San Francisco artist Gilbert Baker, the gay rights activist who is responsible for creating what is arguably the LGBTQ rights movement’s most recognizable and unifying symbol was acquired in 2017 by the London Design Museum. It was an eureka moment as I instantly saw this rainbow flag over Brighton skies reflected by the ocean.

The wonderful team of Brighton Gin, Kathy Caton and Charlie Thieme, was super excited with this images and commissioned me to develop it further for they label. The final design shows the Victorian railings along the Brighton promenade with the inviting steps that take you down to the pebble beach and on the sea stands the Iconic structure of the remains of the West Pier. I am very attached to this construction as I was invited last year to exhibit my work within the West Pier Centre. The design of the rainbow over the West Pier was completed with two additional colour bands, black and brown, to incorporate the current LGTB+ flag whilst we produced many drafts before it was agreed the completion.

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